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Ferrolo

We build software and AI for growing businesses.

Ferrolo is a software company based in London. We specialise in workflow automation and AI integration: taking the repetitive work off your team, with a person always in charge of what matters.

Trusted by businesses around the world

  • CSC International UK
  • Cab4Ride
  • Surrey Car Transfer
  • Harlow & Finch Jewellers
  • Kestrel Driving School
  • Brambley Lettings
  • Pennant Logistics

What we do

We look at how the work gets done today, then take the repetitive parts off your team's hands.

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Software we've built and run

We run products of our own, used every day by businesses and the people in them. They're the best proof of how we work.

All products

Assay

Early access · QA, compliance and team leads in contact centres.

Checks every customer call and chat against your own rules.

Your team writes its checks in plain English. Assay reads every conversation, marks what passed and what didn't, and points to the exact line behind each result. Anything it isn't sure about goes to a person.

Lesson Diary

Live · Driving instructors and small driving schools in the UK.

Runs the business side of teaching people to drive.

Your diary, your pupils, their payments and their progress, in one place. Pupils book through your own link, get a reminder the day before, and can see what they've paid. You spend your evenings off, not on admin.

Bezelia

Live · Jewellery and watch repair shops.

Keeps track of every repair, from drop-off to collection.

Every item that comes over the counter gets its own record. Staff add a note, a photo or a voice memo, and Bezelia turns it into clear paperwork. Customers approve their quote from a link, without an account.

From the counterPhoto of the dial0:18“Sub in. Droppedskiing. Dial’s gone.Wants it sortedbefore resale.”Repair record R-2048Checked by MayaItem identifiedRolex SubmarinerConditionCracked dialRequestRepair before resaleQuote£420ReadyIn 10 working daysMessage to the customerHi Tom, your Submariner needs a new crystaland a dial repair. The quote is £420.Send for approvalStaff checked, ready to sendHarlow & FinchYour repair quoteRolex SubmarinerNew crystal and dial repairQuote£420Ready10 working daysApprove quoteAsk a questionNo account needed

Iris

Early access · Anyone with more to keep track of than time to do it.

A personal AI assistant that runs the busy parts of your life.

Iris connects to your calendar, email, files and the apps you use, remembers what matters to you, and gets things done. Ask it to sort your week, plan a trip or chase a reply. It splits the job into tasks, works on them in the background at the same time, and reports back when they're done.

IrisSort out my week aroundthe Edinburgh trip.Remembered the Kepler review, Monday 9:00Remembered you'd rather go by trainChecked your calendar, inbox and filesThree things done. One needs you.The 18:30 train on Friday gets you there for dinnerand back before your review. Shall I book it?ConnectedCalendarEmailFilesNotesRemindersAsk Iris to do anything, or start talkingWorking in the backgroundCalendarMoved your 3pm to ThursdayDoneEmailTold Sam, drafted the contract replyDoneFilesPulled the numbers for MondayDoneTravelFound the 18:30 train on FridayWaiting for your OKGood morningWhile you slept, IrisSummarised 23 new emailsMoved the gym to 7:00Found three flats that fitDrafted your landlord reply

Tell us about the work you'd like to hand over.

Write to us and a person will reply, usually the same working day.